In today's socially conscious marketplace, brands—whether personal or corporate—are increasingly expected to do more than offer quality products, services or perfectly curated social media content. Brands are expected to be active, consistent participants in the betterment of society and use their voices and platforms to help drive meaningful change.
Read MoreToday, very few businesses can afford not to cater to a diverse customer base. With the Hispanic population forecasted to reach 111 million by 2060, according to the US Census Bureau, and multicultural Americans representing 37.5% of the total US population since 2018 as noted in Clarita’s report, one would be hard-pressed to find a business that is not designing solutions to meet the needs of this growing multicultural market.
Read MoreCorporate social responsibility (CSR) has been a “nice to do” for many years. At the very least, many organizations have seen the importance of philanthropy – donating and supporting local and regional charities as a way of giving back. However, it has become imperative for corporate social responsibility initiatives to level up and become more structured, robust programs in recent times.
Read MoreDiversity, equity, and inclusion (DEI), corporate social responsibility (CSR) and sustainability issues are becoming more important to employees and customers making them business imperatives rather than nice to have.
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